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AdmireHER: Aurora James




Aurora James is an activist, creative director, fashion designer and founder of the fashion company Brother Vellies.

 Aurora James is the founder of Fifteen Percent Pledge which help support black owned brands.

 "Black people in the U.S. make up 15% of the population. so, we're calling on major retailers to commit a minimum of 15% of their shelf to Black Owned Businesses" 



Brother Vellies also partnered with Sephora for an accessories launch today. Sephora was the first major retailer to accept the Fifteen Percent Pledge. Blessing and success as Aurora James continues to evolve and elevate others. 





Photo Credit and Resource: 

Aurora James

http://aurorajames.com

Fifteen Percent Pledge 

https://www.15percentpledge.org

HERstory Pinterest 

https://www.pinterest.com/14herstory/her/

Good Morning América

https://www.goodmorningamerica.com/shop/story/sephora-partners-brother-vellies-stylish-accessories-launch-75922429

Architectural Digest 

https://www.architecturaldigest.com/story/brother-vellies-founder-aurora-james-morning-routine

Harper's Bazaar

https://www.harpersbazaar.com/fashion/designers/g7319/aurora-james-style/




 

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